Slappa’s Thongs Make Waves at PayPal Melbourne Fashion Festival

From the Beach to the Runway

When you think of a fashion festival, towering heels and sleek boots might be the first images that come to mind. However, this year, something unexpected happened at the Paypal Melbourne Fashion Festival. Instead of strutting down the runway in stilettos or chunky platforms, models surprisingly rocked the catwalk in none other than Slappa’s Thongs! Furthermore, these beloved arch support thongs stepped into the spotlight, proving that comfort and style can seamlessly go hand in hand.

Renowned Melbourne fashion label Alpha60, models wore Slappa’s Thongs to complement their modern and effortlessly elegant designs, showcasing just how versatile our footwear can be. Kelvin, Alpha60’s Brand & Strategy Manager, praised Slappas for their elevated, yet simple style, saying: “We fell in love with the look of Slappa’s from the start. After featuring them in our e-commerce shoots, we knew they had to be part of our Melbourne Fashion Festival show. The lime green looked so good on the runway!”

Effortless Style from the Ground Up

At Melbourne Fashion Festival, our signature arch-support thongs added a fresh, carefree energy to the event. They served as a reminder that effortless style starts from the ground up—quite literally. It’s not often that footwear can transition so flawlessly from beachwear to high fashion, but Slappa’s Thongs are redefining what it means to be stylish and comfortable.

Originally designed for everyday wear. They’ve since proven that they’re not just for sandy strolls or summer getaways anymore. In fact, with their all-day comfort, lightweight feel, durable toe piece, and a perfect balance of firm yet flexible support, Slappa’s have stepped into the fashion spotlight. Moreover, they’re the kind of thongs you slip into and never want to take off, whether you’re running errands or making a statement on the runway.

Breaking the Mould of Fashion Footwear

Slappa’s Thongs have always been about breaking the mould. We’ve never been content to simply stick to tradition, and this debut at Melbourne Fashion Festival further proves that thongs can be both practical, comfortable, good for your feet and stylish in any context. From the beach to high fashion, Slappas is taking footwear to new places, and we’re thrilled to be on this journey with you.

To Kelvin and the team at Alpha60, we extend our thanks for choosing Slappas as their footwear for the Melbourne Fashion Festival, and to all of our loyal customers, thank you for being part of the Slappas story!

As Kelvin said, “Thongs! I think they are definitely on the up in high fashion trends.” We couldn’t agree more!

Cheers,
Denise
Founder, Slappa’s Thongs
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