We’ve been making thongs for Australians for 14 years and we’re the OG of arch support.

We’ve been making thongs for Australians for 14 years. What started as a small family operation in Darwin has grown into a proud, Aussie-owned brand that stands for comfort, durability, and the laid-back Australian lifestyle.

Now we’re excited to take our passion for the perfect pair of thongs and partner with the 2024 We Wear Australian campaign, and we want to share why this is such a big deal for us – and for you.

From the very beginning, our mission has been simple: to design thongs that meet the needs of everyday Australians. We live in a country where thongs are part of the uniform, whether you’re heading to the beach, grabbing a cold one with mates, or just taking it easy in the backyard. And here in Darwin, where the sun’s always shining and the weather’s always hot, thongs are more than just footwear – they’re a way of life.

That’s why being part of the We Wear Australian campaign Edition 4, proudly supported by Australia Post is so important to us. This movement celebrates the best of Australian brands, encouraging Aussies to support local businesses that understand what it means to live in this great country. For us, that means more than just selling thongs – it’s about sharing a piece of the Aussie spirit with every pair we make.

One of the things we’re most proud of is that Slappas has always been about quality and craftsmanship. In a world dominated by fast fashion and throwaway products, we’ve stayed true to our roots, creating thongs that are built to last. With their superior arch support and durability, Slappas are designed to give you comfort for the long haul, not just one summer. This focus on quality is at the heart of the We Wear Australian campaign, which is why we’re so happy to be part of it.

When you buy from an Aussie-owned brand, you’re not just getting a product – you’re supporting local jobs, local families, and the local economy. At Slappas, we take that responsibility seriously. Every pair of our thongs is designed with the Aussie lifestyle in mind, from the comfort needed to handle long days on your feet to the durability required for our tough climate. And, of course, every pair is made with the same care and attention to detail that’s kept us going for the past 14 years.

As we look ahead to 2024, we’re excited to continue growing our Slappas community. We’ve built lasting relationships with our customers over the years, and being part of We Wear Australian is another way for us to deepen those connections. It’s about sharing our story, our values, and our love for this incredible country with even more Aussies. And we want you to be a part of that journey with us.

So, why does this campaign matter? Because it’s a reminder that by choosing to shop from Australian businesses, you’re not just making a purchase – you’re supporting local, fostering sustainability, and wearing something that’s truly representative of the Aussie way of life. After all, nothing feels more Aussie than a comfy pair of thongs by Aussies, for Aussies.

As part of our partnership with We Wear Australian, we’re giving you the opportunity to win $40k worth of prizes too!

How to enter!

1. Make any purchase during the campaign period Sept 12-26, 2024
2. Register your purchase on the WeWearAustralian web page. 
3. Prizes drawn October 2, 2024
4. Terms and Conditions apply

Slap on your Slappas and let’s keep the Aussie spirit alive, one step at a time.

First Prize:

• Trip for two to NYFW Feb 2025
• Tickets to the WWA x Australia Post launch event
• $5,000 Australian Designer wardrobe
• $2,000 spending money

Second Prize:

• $5,000 Australian Designer wardrobe

Third Prize:

• $2,000 Australian Designer wardrobe